We provide in-depth descriptions of how two forms of innovation that we respectively call 'internal process' and 'external-jolt' function and are experienced. We did not set out to study the aesthetics of innovation - the distinction and what governs it appeared in the course of our carrying out contract research on business innovation. So this paper is something of a 'by-product' of that research, which is not reported in detail here. emo girls Bike Games