Volvo: The Game - realizzato il primo videogame con dentro la S60 Concept

beckervdo · 21 Aprile 2009

Many carmakers have ventured into the field of video games, from the Gran Turismo and Need for Speed series to one-off games made for the iPhone and other platforms. Volvo is now joining those ranks with a game to promote the S60 Concept coming at the end of May.
Made in collaboration with SimBin, producers of some of the world's most realistic and highly-regarded racing simulators, "Volvo - The Game", as the game is entitled, promises to offer some legitimate playability in addition to an engaging marketing package.
"When Volvo Cars asked us if we were able to develop a Volvo racing game for PC, suitable for a wide audience and including the new S60 Concept car, we picked up on the challenge straight away, says Henrik Roos, SimBin Studios CEO. "Especially since it was Volvo Cars located in Sweden that was asking. Two Swedish brands that join forces sounded like a perfect match to us."
The emphasis being on a wider market than SimBin's typical enthusiast-driven simulator audience hopefully won't strip away the viscerally tactile feeling behind the virtual wheel common to their work.
Competition will be a definite element of the game with Volvo publishing an online leaderboard with prizes for the winners. The game will be released May 26
Via WCF
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