Ufficiale: Volvo Concept Coupè

beckervdo · 26 Agosto 2013

La vettura è integrale, con il 4 cilindri da 2.0 litri VEA Drive-E a benzina con sovralimentazione doppia con turbocompressore e compressore volumetrico.
In totale al propulsore elettrico sull'asse posteriore sviluppa 400 CV e +600 N m di coppia motrice.

Le nuovi luci DRL anteriori a forma di martello "T" saranno distintive per i prossimi modelli volvo a cominciare dalla nuova XC90 che debutterà nel 2014.

Press ufficiale Volvo

New design direction injects emotion into Volvo’s transformation journey
The Volvo Concept Coupé is the first expressive interpretation of a new brand direction where design has an elevated strategic importance to deliver more emotion into the Volvo brand.

Building on recent success
The introduction of the Volvo V40 in 2012 was the first step in this direction. The positive media and customer feedback emphasizes that Volvo Cars is running with the best in several important areas, including design.

The upcoming introduction of the new scalable architecture enables the company to accelerate the transformation.

The Volvo Concept Coupé is the first of a series of three concept cars that demonstrate the design possibilities created by the new Scalable Product Architecture (SPA). They pave the way for the introduction of the all-new Volvo XC90 in 2014.

Technology as an enabler for emotion
The new in-house developed architecture and engine programme are the enablers for a stronger emotional expression of the brand, both when it comes to the exterior design and a new approach to the interior, user interface and connectivity

“Volvo’s unique human-centric approach and the aim to inject more emotions into the car design are perfect partners. Volvo Cars’ caring, human-centric values are an integrated part of the Scandinavian culture and lifestyle. The challenge is to express this with a bolder, more distinctive design that is an all-important customer criteria for premium cars,” says Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

Rational properties with added emotional value
The emotional aspect is also important when shaping the future of properties that are established Volvo territory among consumers:

Focus on safety has moved from offering protection in worst-case scenarios to creating features that support the driver and enhance the user experience.

Modern environmental care is able to combine low emissions and reduced fuel consumption with an enhanced driving experience – for instance though ingenious plug-in hybrid technology.

The classic functionality has moved beyond being practical. Volvo Cars’ approach is to create human-centric features that actually make today’s hectic life easier for the user.

“Reliable functionality has always been a non-compromise prerequisite for Scandinavian designers. Up here, designs have to deal with a harsh reality that demands meticulous attention to detail and quality,” says Thomas Ingenlath. He concludes: “Combining this with a distinctive design language that is inspired by this unique Scandinavian environment will give us a competitive edge that no one of our competitors can match. You could say that we will continue to do what Volvo always has done. We will just do it much better and make it much more emotional.”

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Intervista al Designer

The design direction of Thomas Ingenlath:
Releasing the full potential of the Volvo brand
This is how Thomas Ingenlath expresses the new design direction for Volvo Cars.

Why Volvo Cars?
“Everyone that knows me well would agree that Volvo is a perfect match for me. I have never been an instant crowd-pleaser who likes fast and loud designs. I am thoughtful. I like to explore the intellectual elements below the surface. If you do that right, the aesthetics will come naturally.”

“Volvo is a human-centric brand with an exceptionally strong heritage. It is exciting to create a new design expression that supports the established brand values as well as the repositioning towards a more distinctive premium brand.”
Explain the new design direction.
“In my opinion, Volvo design has always had a certain authority. We aim to extend this calm, intelligent and strong side of our brand with a greater potency, modernity and expressiveness. Concept Coupé clearly expresses this direction.”

“Outdoor activities are an important part of the Swedish lifestyle. We will continue to refine Volvo’s strong connection to these activities with more emphasis on modernity. It’s about making functionality an emotional experience. Just like an exclusive goose down jacket, our cars will have a true feeling of sophistication with an underlying strength and capability.”

“Creativity is thriving in the Swedish society. This includes design and technology as well as the fashion, music and art scene. We use this as an inspiration for creating a new kind of attainable luxury. Our future cars will show that there are new, exciting ways to express the soul of Sweden.”

What opportunities does the new Scalable Product Architecture create for the designers?
“The new architecture enables us to create the great proportions that are important to achieve a premium look. The dash to axle ratio is more generous than any other architecture I have worked with before. This gives us the opportunity to be up there among the top premium brands when it comes to proportions.”

“The hip point is another example of the new opportunities. It is low enough to create a low profile on a sleek sedan without compromising headroom.”

Which are the most the most prominent new design signatures?
“Every strong brands needs a set of visual keys that makes it unique. Future Volvos will be characterised by the distinctive iron mark in the floating grille, flanked by the T-shaped DRL lights. The larger bonnet with its new topography, the beltline spanning an elegant bow along the whole car and the sharpened shoulder connecting with the new rear light are other important design signatures. They all contribute to the confident stance. The overall simplicity, both exterior and interior, has a strong connection to the Scandinavian lifestyle.”
How about the interiors?
“We will continue to build on the premium feel in the new Volvo V40. The new user interface with a large, portrait touch-screen in the centre console allows us to remove almost all buttons. This simplicity is perfectly in tune with our Scandinavian design heritage. It opens up clean surfaces that give us the opportunity to create a luxurious interior experience with new forms.”

“We will deliver on our brand promise to make Volvo customers feeling special by blending, classic handcrafted elements with distinctive, surprising delight details.”
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beckervdo · 29 Agosto 2013

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elkine · 29 Agosto 2013

mi piace!

Tizy_juiced · 29 Agosto 2013

quanto mi piace da mi piace a mi piace!

beckervdo · 29 Agosto 2013

beckervdo · 29 Agosto 2013

Altre foto da Teknisbsbsbsbsbsbvarald /emoticons/biggrin@2x.png 2x" width="20" height="20" />

Calandra Concava in stile Maserati

Bello il dettaglio sull'introduzione in anteprima mondiale delle cinture di sicurezza a tre punti

Particolare leva cambio

E stavo notando che si stanno riallacciando agli stilemi della VCC

Ubriacone · 1 Settembre 2013

No! I fari della Thesis sulla SW no però, eh??? /emoticons/biggrin@2x.png 2x" width="20" height="20" />

Bella la coupe'. Molto bella. Qualcosa di nuovo e di piacevole! Mamma ai tempi quanto mi piacque la C70!!

actarus8v · 2 Settembre 2013

bellissimo concept.......

speriamo ne derivi una stupenda vettura di serie /emoticons/wink@2x.png 2x" width="20" height="20" />

Mancio · 4 Settembre 2013

fa molto muscle car... ma è stupenda.........

beckervdo · 9 Settembre 2013

Mancio · 10 Settembre 2013

semplice esercizio di stile oppure detta i nuovi stili volvo?

marronz · 10 Settembre 2013

bella è bella!! fa molto musle car americana e mi piace!! spero che ne derivi una bell'auto di serie!!

beckervdo · 10 Settembre 2013

Mancio ha scritto:

semplice esercizio di stile oppure detta i nuovi stili volvo?
Clicca per allargare...

marronz ha scritto:

bella è bella!! fa molto musle car americana e mi piace!! spero che ne derivi una bell'auto di serie!!
Clicca per allargare...

detta gli stilemi futuri e possibile modello in serie "c90"

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