Fiat-Chrysler: i programmi per Chrysler

beckervdo · Nov 4, 2009

4:38PM Alright, Mopar's done and we're moving on to Olivier Francois, President and CEO of the Chrysler brand.

4:40PM They're playing a video from the Chrysler brand. Again, another piece of propaganda produced by Marketing that in no way matches the reality of the Chrysler brand's product or perception in the marketplace... but some nice violin playing, for sure.

4:40PM Francois, not surprisingly, has a French accent. Chrysler is so diverse!

4:42PM These are the cars that Fracois owns. You think he could afford something better.

4:44PM They're showing the new Chrysler logo at the top of each slide, but it's really small...

:45PM Core values of brand: comfort, performance, styling, innovation, quality, value and efficiency.

4:46PM Quality, value and efficiency are areas that Francois admits they have to work on.

4:48PM "Design cars that start out revolutionary and end up timeless."

4:48PM Next slide shows what they're going to do in short term...

4:50PM New models in short term: 300 Sport Edition aimed at youth, Town and Country Fashion Edition, PT Cruiser Final Edition (bye, bye!), and Sebring Ocean Edition (insert comic insult here).

4:50PM They're also going to "reshape" Sebring before it's replaced entirely and refresh the Town and Country.

4:54PM Whoa, check out that pic of a brochure for the Chrysler 300. That doesn't look like the current 300 grille, does it?
Via Autoblog.com
Click to expand...

Tocca alla slide dei modelli Chrysler...

5:07PM Chrysler will be significantly expanded, mostly through the help of new platforms, which means new models, from Fiat.

5:08PM 300 and Town Country only models that will survive as they are. Sebring will get refreshed in 2010 and survive until 2013 when replaced by a Fiat platform. New B segment small car, new C segment compact sedan and new D segment crossover also planned. Finally, new T&C minivan in 2014. Notice the large gap of nothingness in 2011 and barely anything in 2012.
Via Autoblog.com
Click to expand...

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